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2012 OACCS Admissions Workshop
“Connecting with Today's Students in New and Innovative Ways”
Presented by Dr. Jean Norris, Managing Partner, Norton|Norris, Inc.
Friday, April 13, 2012 ~ 9:00 a.m. – 3:30 p.m.
Crowne Plaza North, 6500 Doubletree Avenue. Columbus
Hotel Reservations: (614) 885-1885. To receive the “block room” rate of $101.00, please make reservations on or before Friday, March 30, 2012.
Workshop Description
This interactive workshop introduces the many factors pushing for change in the recruitment of today’s students. Participants will explore new ideas and tools for reaching and recruiting more of the right students in ethical ways. You'll walk away with new techniques to put in place immediately to set you and your school apart.
What You’ll Learn
- · Discover the major factors pushing for change in recruitment
- · Learn the new skills necessary for success in the new paradigm
- · Gain a deeper understanding of your practices and personal behaviors
- · Practice implementation of new techniques
- · Develop an action plan to take back to your campus
About Dr. Jean Norris
Dr. Jean Norris began her own educational pursuit in a 10-month medical assisting diploma program. In the 25 years since, she has served as a faculty member, dean and senior admissions and marketing administrator at for-profit and traditional higher education institutions. She is one of the leading advocates of the admissions profession and is often called upon to speak on behalf of the sector. Just this past year, Jean and her team were asked to investigate the findings of the Government Accountability Office (GAO) used against career colleges in HELP committee hearings.
Their work significantly strengthened the position of the sector and contributed to the replacement of the director in charge of the investigation.
Since 2004, she’s written about ethics in recruitment and admissions beginning with her dissertation research, which has been widely referenced as one of the few national studies on the topic of ethics in admissions. It is appropriately titled, “The Moral Judgment of Admission Counselors at For-Profit and Not-for-Profit Baccalaureate-Degree Granting Colleges and Universities.” Her works have also appeared in The Journal of College Admission, The Link, Career Education Review, and Career College Central. She has recently been interviewed by The Wall Street Journal and USA Today.
Jean also is dedicated to the development of the admission professional through improved training. After four years of research and development, EnrollMatch® was launched in 2010 as a comprehensive training solution offering workshops, eLearning, discussion forums and coaching to help staff stay compliant and increase effectiveness. Participants begin a journey of self-discovery and learn new skills that are grounded in best practices from communication, relationship building, Neurolinguistic Programming (NLP®), psychology, sales, leadership, guidance counseling, motivation and MORE! Participants also learn to use a new framework to stay compliant yet maintain enough flexibility to connect with today’s students in the most ethical and effective ways!
2011 Norton|Norris, Inc. Conference Presentations
The Admissions Rep of the Future
California Association of Private Postsecondary Schools Annual Conference
Getting to Your ‘A’ Game
Pennsylvania Association of Private School Administrators Annual Conference
Where Do We Go from Here? The Importance of Changing Your Culture*
Florida Association of Postsecondary Schools & Colleges Annual Conference
Avoiding Abilene: Starting Down the Right Path and Taking the Lead in Admissions
Career Colleges & Schools of Texas Annual Conference
Moving from Victim to Hero
Accrediting Council for Continuing Education and Training Annual Conference
Admissions Best Practices and Pitfalls
American Association of Cosmetology Schools Annual Conference
Celebrate Success and Embrace Change*
Kentucky Association of Career Colleges and Schools Winter Conference
*denotes keynote session
About Norton|Norris, Inc.
Founded in 1998 by Managing Partners, Dr. Jean Norris and Vince Norton, Nn provides consulting and innovative approaches to all facets of enrollment, including: direct mail (Print on Demand), creative services, radio/television production and placement, high school presentations, mystery shopping, eLearning, public relations, and training, featuring EnrollMatch® – the ethical enrollment process.
As outspoken advocates for higher education, Jean and Vince are a unique voice in the industry, with extensive, successful careers in admissions and marketing. They have served as senior-level administrators at both traditional and proprietary institutions. Learn more at www.nortonnorris.com.
